Emails Clicked is the number of unique recipients who clicke...

Emails Delivered is the number of contacts who successfully...

Emails Opened is the number of unique recipients who opened...

Emails Sent is the number of contacts you sent your email to...

Form Completions is the count of unique submissions of a for...

Form Installs is the count of forms installed on your websit...

Form Interactions is the count of interactions that users ha...

Form Submissions is a count of the number of visitors who fi...

A Form View is the count of user views of a page containing...

Form Visibles is the count of the number of times hidden for...

A Lead is an individual who has shown an interest in your pr...

A Marketing Qualified Lead (MQL) is a universal metric used...