Instagram Business Metrics
Optimize your social strategy with Instagram Business metrics. Learn how to calculate engagement rates, reach, and follower growth to turn your social presence into a measurable performance channel.
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Account Impressions
Account Impressions counts the total number of times posts o...
Account Reach
Account Reach is the total number of unique accounts that ha...
Followers
Followers is the number of users who have chosen to follow a...
Media Comments
Media Comments is the total count of comments received acros...
Media Impressions
Media Impressions is the count of the number of times your s...
Media Likes
Media Likes is the total count of likes you receive on multi...
Media Reach
Media Reach is the total number of unique people exposed to...
Media Saves
Media Saves is the count of the total number of times your c...
New Followers
This metric measures the number of New Followers you've gain...