Average Session Duration measures the average amount of time...

Click To Open Rate (CTOR) is the percentage of unique clicks...

Contact to Customer Conversion Rate is the percentage of con...

Contacts are individual people that the business has a relat...

Customer Conversion Rate is the percentage of contacts that...

Email Bounce Rate is the percentage of emails that have not...

Email Click Rate is the number of unique recipients who clic...

Email Ignore Rate is the percentage of sent emails that are...

Email Open Rate is the percentage of all delivered emails th...

Email Unsubscribe Rate is the percentage of email addresses...

Email Unsubscribes is the count of how many users unsubscrib...

Emails Bounced is the count of emails that were not successf...