Users is the count of both new and returning visitors to you...

Video Click-Through Rate is the percentage of times your vid...

Video Clicks is the total number of times your video has bee...

Video Conversion Value is the total value of all your video...

Video Conversions is the count of actions taken on your vide...

Video Cost is the sum of all marketing-related expenditures...

Video Cost per Conversion measures the cost associated with...

Video Cost per View measures the cost associated with video...

Video Engagement Rate is the percentage of impressions that...

Video Engagements is the count of engagements the viewer has...

Video Impressions counts the total number of times your vide...

Viral coefficient is the number of new users or customers th...