Chief Marketing Officer
Roles
Ad Cost Per Goal Conversion
Ad Cost per Goal Conversion is the amount of money spent on...
Campaign Cost Per Goal Conversion
Campaign Cost per Goal Conversion is the amount of money spe...
Cost Per Click
Cost Per Click (CPC) is the price an advertiser pays a publi...
Cost per Activated Lead
Cost per Activated Lead measures the costs involved in gener...
Customer Acquisition Cost
Customer Acquisition Cost (CAC) is the cost a business incur...
Customers
One of the most fundamental metrics, Customers is the total...
Forecasted Number of Customers
Forecasted Number of Customers gives you the predicted numbe...
Lead Conversion Rate
The Lead Conversion Rate is the percentage of visitors who c...
Leads
A Lead is an individual who has shown an interest in your pr...
Lifetime Value to Cost of Acquisition Ratio
The Lifetime Value to Cost of Acquisition (LTV/CAC) Ratio te...
Return On Marketing Investment
The Return On Marketing Investment (ROMI) metric measures ho...
SaaS Magic Number
The SaaS Magic Number is a ratio showing yearly recurring r...