Video Engagements

Videos are excellent at capturing the attention of your audience for longer periods of time, provided your content is structured in a way that evokes a sense of curiosity in your viewers. One way to keep your audience engaged is to add features within the video, such as a poll, quiz, or a call-to-action as part of the content. When your viewers perform these actions, it counts towards your Video Engagements. An engagement can range from Video Views, interacting with elements of the video, and following video links, to sharing, liking, and commenting on social media.

By tracking the number of Video Engagements your video gets, you measure the volume of engagement and can potentially watch this number grow over time. As with all other vanity metrics, make sure to track this metric alongside video metrics such as Video Cost per Conversion and Video Engagement Rate to view the bigger picture of the value added by video ads to your business.