Video Cost per View (CPV)
Date created: Oct 12, 2022 • Last updated: Mar 28, 2024
What is Video Cost per View?
Video Cost per View measures the cost associated with video views on video ads. It is calculated by dividing the sum of Video Cost by the total number of video views.
Video Cost per View Formula
How to calculate Video Cost per View
A video ad has a Video Cost of $10,000. The ad has received a total of 100,000 views. Therefore, the Video Cost per View is $0.10.
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How to visualize Video Cost per View?
Use a summary chart to display the overall Video Cost per View in comparison to a time period in the past. Take a look at the example:
Video Cost per View visualization example
Summary Chart
Video Cost per View
Chart
Measuring Video Cost per ViewMore about Video Cost per View
The Video Views metric is the measure of the number of times your video has been viewed. Different platforms define what counts as a view differently, with one of the most common definitions being a view of your video that lasts longer than 3 seconds. Getting views on your video is the first step towards gathering Video Conversions. By tracking Video Cost per View and tallying your views against the marketing costs that went towards your video ad, you are able to find the return on your Video Costs.
Metric Toolkit
Start tracking your Video Cost per View data
Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data.
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