Video Conversion Value
Date created: Oct 12, 2022 • Last updated: Oct 12, 2022
What is Video Conversion Value?
Video Conversion Value is the total value of all your video conversions. You must set the value of one conversion manually for this metric to be accurately measured.
Video Conversion Value Formula
How to calculate Video Conversion Value
You determine that the value received from one link click from your video ad is $0.50. Your video then gets 500 link clicks. Your Video Conversion Value is $250.
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How to visualize Video Conversion Value?
Track your Video Conversion Value in line chart to see changes in trend over time.
Video Conversion Value visualization example
Video Conversion Value
Line Chart
Video Conversion Value
Chart
Measuring Video Conversion ValueMore about Video Conversion Value
Video ads can be an effective way to increase brand awareness and capture leads. One way to measure your video ad’s performance is with the Video Conversion Value metric. Tracking this metric requires you to assign value to each action your count as a Video Conversion. By measuring Video Conversion Value, you will be able to better understand the monetary value of interactions with your video.
Metric Toolkit
Start tracking your Video Conversion Value data
Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data.
Get PowerMetrics FreeContributor
