Video Comments

Videos can be an interesting way to educate an audience about new products, corporate social responsibility efforts, events, or even just the business mission and vision. Videos can vary in terms of content and length based on the platform and target audience. Video platforms such as YouTube tend to have longer videos which are informative or educational, while social platforms such as Facebook and Instagram tend to have shorter videos with a call-to-action to a specific ask. Live videos have proven increasingly popular with audiences because they bring an interactive element to videos.

Comments on videos can serve many purposes including discussions, contest participation, and questions or customer feedback. Measuring the number of comments on videos can indicate how effectively the video is engaging users. It is also important to analyze the sentiment of these comments to plan the direction of future videos and posts.