Page Reach
Date created: Oct 12, 2022 • Last updated: Oct 12, 2022
What is Page Reach?
Page Reach is the number of unique users that have seen posts or any other information or content from your social media page at least once. A page on social media refers to a space where businesses can connect with customers.
Page Reach Formula
How to calculate Page Reach
You create a Facebook page for your business and publish several posts. All together, your posts gather a reach of 1,000 in a week. This means that your Page Reach is 1,000 and that this is the total number of unique Facebook users that have seen your posts.
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How to visualize Page Reach?
Use a summary chart to best visualize your Page Reach data. This type of chart compares the current value to a previous time period.
Page Reach visualization example
Summary Chart
Page Reach
Chart
Measuring Page ReachMore about Page Reach
Page Reach is a metric that helps you track how many unique users you are reaching with the posts and other information on your social media page. The advantage of having a large reach is that your page receives more engagement, forming social proof that your business is perceived well by its audience.
To increase your page reach, it is important to engage your audience within approximately the first 30 minutes of publishing a post. To do this, always include a call-to-action in your posts, along with content that offers value.
Recommended resources related to Page Reach
The difference between Page Reach, Views, and Impressions on FacebookMetric Toolkit
Start tracking your Page Reach data
Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data.
Get PowerMetrics FreeContributor
