Cost Per Inline Link Click (CPC)
Date created: Oct 12, 2022 • Last updated: Mar 18, 2024
What is Cost Per Inline Link Click?
Cost Per Inline Link Click is the average amount of money spent per click on links contained in advertisements. It is calculated by dividing the total amount of money spent on ads by the total number of clicks on links within the ads and is a variation of Cost Per Click (CPC).
Cost Per Inline Link Click Formula
How to calculate Cost Per Inline Link Click
A Facebook ad has an inline link to the company’s website. The money spent on the advertisement totals to $200 and there is a total of 500 clicks on the website link. The ad’s Cost Per Inline Link Click is $0.40.
Start tracking your Cost Per Inline Link Click data
Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Cost Per Inline Link Click instantly.
What is a good Cost Per Inline Link Click benchmark?
According to a 2020 study of Facebook Ad benchmarks, the average Cost Per Link Click is $1.72.
Cost Per Inline Link Click benchmarks
Average Facebook Ads Cost per Click by Industry
Cost Per Click by Campaign Objective
How to visualize Cost Per Inline Link Click?
You can use a simple summary chart to effectively visualize your overall Cost Per Inline Link Click data. Additionally, you can segment this data by campaign using a bar chart to study your performance in more detail.
Cost Per Inline Link Click visualization examples
Summary Chart
Cost Per Inline Link Click
Bar Chart
Cost Per Inline Link Click
Chart
Measuring Cost Per Inline Link ClickMore about Cost Per Inline Link Click
Cost Per Click (CPC) has several variations that are most commonly tracked by marketing professionals. The underlying concept of CPC is measuring the return on ad spend. Tracking the cost of clicks is one way to understand and improve an ad campaign.
An inline link is a clickable URL that is posted in the body or contents of an advertisement. This practice is common on social media ad platforms such as Facebook Ads and Instagram Ads. An inline link click consists only of clicks on actual links in the ad as opposed to clicks elsewhere on the ad (likes, shares, clicking to view an image in the ad).
When a user clicks on an inline link, the action counts toward the total number of inline link clicks for that ad. The sum of Ad Spend for an ad divided by the number of inline link clicks generated by the ad gives Cost Per Inline Link Click.
Recommended resources related to Cost Per Inline Link Click
The difference between Clicks (All) and Link Clicks on Facebook.Metric Toolkit
Start tracking your Cost Per Inline Link Click data
Use Klipfolio PowerMetrics, our free analytics tool, to monitor your data. Choose one of the following available services to start tracking your Cost Per Inline Link Click instantly.
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