What is the difference?

Subscribers vs Contacts

Subscribers

Contacts

What is it?

The Subscribers metric counts the number of paid or non-paid users who have periodic access to a product or service. Most often, this metric refers to a subscription-based business model, for example, newspapers, magazines, phone, internet service, the use of software-as-a-service (SaaS), or even access to seasonal theatre performance.

Contacts are individual people that the business has a relationship with, often associated with an account. In many Customer Relationship Management Systems (CRMs), such as HubSpot and Salesforce, Contacts are associated with qualified opportunities, existing customers, or past customers. Leads are usually not counted as Contacts.