What is the difference?
Post Engagement Rate vs Page Engagement
Post Engagement Rate
Page Engagement
What is it?
Post Engagement Rate is the ratio of interactions with a social media post to the total number of followers the page or profile has. This metric shows how involved followers are with the content posted on a social media page. Generally, higher Post Engagement Rate shows higher levels of follower involvement.
Page Engagement is the count of interactions users have with your social media page and its posts. For example, likes, comments, and re-tweets will add to your Page Engagement count.
Who is it for?
Categories
Formula
ƒ Sum(Post Engagement) / Count(Followers)
ƒ Sum(Clicks + Likes + Comments + Shares + Follows) / Impressions
ƒ Count(Page Engagement)
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Published and updated dates
Date created: Oct 12, 2022
Latest update: Oct 12, 2022
Date created: Oct 12, 2022
Latest update: Oct 12, 2022