What is the difference?

Page Likes vs Followers

Page Likes

Followers

What is it?

Page Likes, which is mostly applicable to social platforms, counts the number of unique visitors who have liked your page. Tracking this metric is one way to understand the effectiveness of your company’s Facebook page.

Followers is the number of users who have chosen to follow another user’s or company’s posts, such as via Twitter, LinkedIn, Facebook or Instagram. It is a quantitative metric used to gauge how well you are building an audience and community around your brand.

Who is it for?

Marketing Manager

Social Media Marketer

Digital Marketing Manager

Social Media Marketer

Formula

ƒ Count(Page Likes)

ƒ Count(Followers)

Example

Your Facebook business page receives a total of 10,000 likes since creation. This number indicates that 10,000 unique visitors have liked your page and are following any updates you may post on your page.

Your launch a page for your business on LinkedIn. In the first six months from the launch of your page, you share content that attracts engagement and follows from users. Your page receives 5,000 follows. This means that your page's Followers count is 5,000.