Bessemer's Efficiency Score vs Cash Conversion Score

Bessemer's Efficiency Score and Cash Conversion Score both measure capital efficiency for SaaS companies, but they focus on different aspects of financial performance. BVP's Efficiency Score calculates the ratio of ARR growth rate to net burn rate (ARR Growth % ÷ Net Burn Rate as % of ARR), evaluating how efficiently a company uses cash to generate revenue growth. Cash Conversion Score, developed by Bessemer Venture Partners, measures the ratio of gross profit to customer acquisition cost (Gross Profit ÷ CAC), indicating how quickly a company can recover its acquisition costs through the gross profits generated by new customers.

A SaaS startup seeking its Series B funding might use BVP's Efficiency Score when presenting to investors concerned about sustainable growth and capital efficiency in the current market, as it demonstrates the company's ability to grow revenue relative to cash burn. On the other hand, that same company might leverage the Cash Conversion Score when analyzing sales and marketing effectiveness or optimizing go-to-market strategies, as it reveals whether customer acquisition costs are justified by the resulting customer profitability. Companies with longer sales cycles might find the Cash Conversion Score particularly valuable as it helps determine if expensive enterprise sales efforts will ultimately pay off through higher lifetime customer value.

Bessemer Efficiency Score

Cash Conversion Score

What is it?

Bessemer Efficiency Score is a measure of capital efficiency that tracks net new ARR against net burn for a given period. This metric showcases the incremental ARR dollars added for every dollar of burn, effectively measuring a company’s spending habits.

Cash Conversion Score is used by investors to measure the return on invested capital for startups. It is calculated by dividing current ARR by the difference between total raised capital and cash on hand. Essentially, this metric gives the return on each dollar invested in a company.

Formula

ƒ Sum(Net New ARR) / Sum(Net Burn)
ƒ Sum(ARR) / ( Sum(Capital Raised to Date) - Sum(Cash on Hand) )

Example

A company records $1 million in net new ARR and $600K net burn in a given year, resulting in a Bessemer Efficiency Score of 1.7x. This indicates that the company’s capital efficiency has reached the “best” range of scores.

Say a company has generated ARR of $9 million by the end of the year, with $11 million capital raised and $3 million cash at hand. In this scenario, the company's Cash Conversion Score would be 1.1, often denoted as 1.1x meaning that the company saw a return of $1.1 dollars for each dollar invested.

Published and updated dates

Date created: Oct 12, 2022

Latest update: Mar 18, 2024

Date created: Oct 12, 2022

Latest update: Mar 17, 2025