What is the difference?

Ad Clicks vs Unique Clicks

Ad Clicks

Ad Unique Clicks

What is it?

Ad Clicks, or simply Clicks, is a marketing metric that counts the number of times users have clicked on a digital advertisement to reach an online property.

Ad Unique Clicks is a count of the number of people who clicked on your digital advertisement at least once. This is different than Ad Clicks or Total Clicks, because this is a count of the unique people who clicked.

Who is it for?

Advertising Manager

Marketing Manager

Advertising Manager

Formula

ƒ Count(Ad Clicks)

ƒ Count(Unique Ad Clicks)

Example

If you have a campaign running, you are probably able to access click data on each specific ad. You may see data like this: Ad 1: 4,686 clicks Ad 2: 1,248 clicks Ad 3: 984 clicks You can see that Ad 1 is the higher performing ad by clicks. You may want to evaluate this ad and figure out why audiences tend to click on it more. You may also want to review Ad 3 and try to determine why it is not receiving as many clicks.

Imagine you have an ad in-market and people have started to click on it. You may see data that looks like this: Ad 1: Total Clicks: 14,000 Unique Clicks: 10,000 This means that your ad has been clicked a total of 14,000 times by 10,000 different people.