Profile Views counts the total number of views a social media profile has received from unique accounts over a specific period of time. Each time a unique account views a profile, it increases the Profile Views count for that profile, even if the same account views the profile multiple times.

This metric measures the number of New Followers you've gained on a specific social platform over a given period of time. Gaining New Followers is one indication that your brand and your value proposition are appealing to users, because users need to take a specific action to follow your account.