Form Visibles is the count of the number of times hidden forms or form fields are made visible by the click of a button or another trigger action performed by the user. Often, forms can be hidden until the user reveals them. This can be used to measure the extent of the user’s interest in the website and to target certain user segments.

Get Directions Clicks is the count of the number of times people have clicked on a link to get directions to the physical location of your business. You can usually include a link on your social media profiles connected to a map that makes it easier for customers to find you.

Goal Completion Rate is the count of the number of visitors who have completed all components of a goal, divided by the total number of visitors. A goal is considered complete only when a lead or customer completes all actions associated with the goal.

A Goal represents a completed activity that you have defined as important to the success of your website or business. Goals can capture a number of completed actions, such as completing a form, downloading a brochure, or making a purchase. Goals and in particular Goal Conversion Rate are vital in measuring the effectiveness of your website and business objectives.

Goal Conversion Rate is the percentage of user sessions that have led to goal conversions. A goal is a predefined user action that takes place during a user session on a website.

Goal Conversions is the count of the number of goals that have been completed during a session on a website. Goals are predefined user actions indicating that campaign objectives are met.

Specific to Google Analytics, a Hit counts common interactions, such as page tracking, event tracking, and e-commerce tracking. Hits allow marketers to extend beyond Pageviews and define their own rules.

Inline Link Clicks is the count of the number of times links posted in the contents of your ad are clicked on.

Inline Post Engagement counts the number of times a user engages with your post within the attribution window. Types of engagement include likes, shares, comments, and clicks on links within your post.

Keyword difficulty is an SEO metric that predicts the effort required to rank on the first page of search engine results for a specific keyword. This metric is crucial for anyone involved in SEO as it influences the strategic direction of content plans and marketing campaigns—the higher the keyword "difficulty," the more challenging it is to rank for that keyword.

Keyword ranking refers to the position of a website or webpage in the search engine results pages (SERPs) for a specific keyword or search term. It measures how well a website or webpage ranks compared to its competitors when someone searches for a particular keyword. When a website ranks higher in the search results, it's more likely to be seen by users. This can lead to increased organic traffic and visibility. That’s why businesses should pay attention to their keyword rank and strive to improve them.

The Lead Conversion Rate is the percentage of visitors who come to your website and are captured as leads. This is one of the most important top-of-the-funnel conversion metrics. It’s an indicator of your ability to attract the right target audience and the efficiency at which your website is turns them into leads.