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Advertising Metrics
The most important Advertising metrics and KPIs. Learn about what metrics and KPIs are best for you, vote, and contribute your own.
Video Conversion Value
Video Conversion Value is the total value of all your video conversions. You must set the value of one conversion manually for this metric to be accurately measured.
Video Conversions
Video Conversions is the count of actions taken on your video that count as conversion. Conversions can include clicks, engagement with links and other video elements, and view-throughs.
Video Starts
A Video Start refers to the number of times a video starts to play.
Video View Through Rate
Video View Through Rate refers to the rate at which Video Views are initiated relative to the number of opportunities there were to consume the video content (video/thumbnail impressions). It is important to note that because the Video View metric definition varies across platforms, the Video View Through Rate baseline or benchmark may vary between platforms as well.
Video Views
Video Views is a count of the number of times a video is watched. It can also be used to count the number of times a video is started.