Goal Conversions is the count of the number of goals that have been completed during a session on a website. Goals are predefined user actions indicating that campaign objectives are met.

A company's Gross Burn is the total cash spent on operations. These costs typically include all salaries, rent, and other overhead as well as interest and taxes. This metric is often confused with Net Burn, which is a measure of negative cash flow, and includes revenue and expenses.

Gross Monthly Recurring Revenue Churn Rate (Gross MRR Churn Rate) is the percentage of recurring revenue lost due to both cancellation and downgrades. Note that it is common to express this metric as a monthly rate, though it can also be expressed as Gross ARR Churn Rate.

Gross Margin is a profitability ratio that measures Gross Profit as a percentage of total revenue. Typically, it is calculated as Gross Profit divided by Revenue. This metric is a key indicator of a company's financial health and operational efficiency.

Gross Profit is the amount left over from total revenues after Cost of Goods Sold (COGS) has been deducted. COGS will typically include the cost of making and selling the product or the cost of services provided by the company.

Gross Revenue Retention (GRR) Rate is the percentage of recurring revenue retained from existing customers in a defined time period, including downgrades, and cancels. It does not include any expansion revenue. GRR is also commonly referred to as Gross Renewal Rate.

Growth in ARR Multiple Since the Previous Raise measures how much a company’s ARR Multiple has grown since the previous round of capital funding. ARR Multiple is the ratio between ARR and a company’s valuation.

Growth in Revenue Since the Previous Raise measures how much a company’s revenue has grown since the previous round of capital funding.

Growth in Valuation Since the Previous Raise measures how much a company’s value has grown since the previous round of capital funding.

Specific to Google Analytics, a Hit counts common interactions, such as page tracking, event tracking, and e-commerce tracking. Hits allow marketers to extend beyond Pageviews and define their own rules.

The Hospital-Acquired Infection (HAI) rate is a critical metric for measuring patient safety and the quality of care within a healthcare facility. An HAI is an infection a patient acquires while receiving medical care that was not present or incubating at the time of admission. These infections can manifest during a hospital stay or even after the patient is discharged. HAIs are a significant patient safety issue, contributing to increased morbidity, mortality, and financial strain on both patients and the healthcare system. They can be caused by various microorganisms, including bacteria and fungi, some of which may be resistant to common antibiotics.

Hype Factor is an efficiency metric that shows how efficiently a company converts capital raised into ARR. SaaS companies convert venture capital into two things: annual recurring revenue (ARR) and hype. ARR has direct value as every year it turns into GAAP revenue. Hype has value to the extent it creates halo effects that drive interest in the company that ultimately increase ARR.