Email Contacts is an email marketing metric that refers to the count of the number of email addresses in an email list. A large email list with high quality Email Contacts can help you build ongoing relationships with your contacts.

Email Forwards is a count of the number of times an email was forwarded. This metric gives your marketing team insight into how useful, informative, and relevant your email content is to your users. It is also an indicator of potential list growth as recipients may then sign up for your email campaigns.

Email Hard Bounce Rate is the percentage of sent emails that are not delivered due to permanent, irreversible causes. Hard bounces usually result in the sender receiving a message of permanent failure.

Email Ignore Rate is the percentage of sent emails that are ignored or deleted from the recipient’s inbox before being opened. It can be an indication that your email content isn’t engaging enough to be opened, or that your emails are being flagged as spam.

Email Open Rate is the percentage of all delivered emails that are opened by recipients. A high Email Open Rate indicates that your email has captured the interest of your recipients and ensures that your message is seen by your target audience.

Emails Opens counts the total number of times your email was opened by all recipients and is counted each time any recipient opens your email.

Email Reply Rate measures the percentage of sent emails that generate a reply. This metric is crucial for assessing the effectiveness of email marketing campaigns, customer engagement, or team communication efforts. Higher reply rates typically signify that the content of the email is resonating with the audience, prompting them to engage in the conversation. However, it's important to keep in mind that various factors can influence Email Reply Rate, including the quality of the email content, the subject line, and the relevance to the recipient.

Email Soft Bounce Rate is the percentage of emails out of the total number of sent emails that have not been delivered to the recipient due to temporary technical issues.

Email Soft Bounces counts the number of emails that have not been successfully delivered to the recipient due to temporary technical problems, including full inboxes, large file sizes, and server down time.

Email Unsubscribe Rate is the percentage of email addresses that unsubscribe from an email marketing campaign, out of all email addresses that successfully received an email. Email recipients can choose to opt-out of mailing lists and this action is called an unsubscribe. Regulating the frequency, content, and purpose of sending emails can reduce Email Unsubscribe Rate.

Email Unsubscribes is the count of how many users unsubscribe from your email distributions over a defined time period. It helps your understand the health of your email distribution list and the effectiveness of your email communications.

Emails Bounced is the count of emails that were not successfully delivered. Specifically, it's the count of Non-Delivery Receipts from your recipients' email servers.