3 Second Video Views counts the number of times your video ad was played for 3 seconds or more. It does not usually include replays that take place before a video has been viewed for at least 3 seconds.

ACV Growth Rate is the change in the average contract value over a given time period when compared to the previous time period, typically represented by a percentage.

ARR Growth Rate is the change in annual recurring revenue over a given period, typically represented in a percentage. Steadily increasing ARR growth rate year over year is usually indicative of product-market fit.

The ARR Multiple in SaaS calculates the ratio between a company’s valuation and its Annual Recurring Revenue (ARR). This metric can be used to estimate the approximate value of a private SaaS company.

ARR as a Percentage of Total Revenue measures the percentage of your total revenue that comes from recurring revenue as opposed to one-time or non-subscription revenue.

Abandoned Checkouts is an e-commerce metric that measures the value of all the abandoned orders (i.e., sum of the prices of all the items in those orders) before shipping and taxes. Abandoned Checkouts is an important metric for online businesses as it shows the value of customer orders that were not completed due to a variety of reasons. It helps reveal any potential issues in your checkout process, such as customer difficulty in filling out forms or selecting payment options, that are preventing customers from actually completing their purchases.

Account Balance represents the difference between debits and credits in an account on a company’s general ledger. If debits are larger than credits, the account has a net debit Account Balance. If Credits are larger than debits, the account has a net credit Account Balance.

Account Impressions counts the total number of times posts or ads from an account has been viewed by social media users. This count includes multiple views from the same user.

Account Reach is the total number of unique accounts that have viewed posts or ads published by an account on social media. Repeat views are not counted when tracking this metric, rather, it measures how many individuals the content has reached.

Accounts Payable can be found on a company’s Balance Sheet or Statement of Financial Position as part of current liabilities. This account reflects short term obligations the company has to its suppliers for purchased goods and services on credit.

Accounts Receivable can be found on the Balance Sheet or Statement of Financial Position as part of current assets. This account reflects customer accounts that the company has invoiced for goods and services delivered. The amount is expected to be received based on the payment terms stated on the invoice within a year.

Activation Rate helps companies determine how quickly and effectively their new users are achieving perceived value. It measures the number of new users that have performed a predetermined “key action” within a set period of time, where the key action is assumed or known to deliver initial customer value.